it's about getting your ducks in a row
This is often called a marketing ‘Audit’, but we feel this sounds a little scary! We certainly don’t come into a school wielding a clipboard and demanding information.
We like to think of it as ‘getting your ducks in a row’. There are many things that your school can do differently to improve your marketing and admissions procedures. Sometimes you just need a few nudges in the right direction to get your ducks to line up. This is often easier coming from out an outsider with fresh perspective. Or it could be setting up a path for your ducks to be on, if there has never been one before!
there are several steps during the review process:
  1. We discuss what you want to achieve  what your school is looking to get out of the process. Often this is a great starting point for schools who want to improve their marketing and admissions but don’t know how.
  2. We’ll agree what format of review you’d like or would be most beneficial for you  if you want verbal feedback, a list of practical action points or a full report. This will determine how long we’ll need to be in your school (usually one or two days) and how much it would cost.
  3. Before we arrive we provide you with a list of areas we’ll want to get to know better and highlight some things that we’ll need to see (such as, printed materials you send out to parents, admissions numbers). We’ll also outline who we’d like to speak to during our visit and what we’d like to see; providing a guideline for our time & hopefully minimising what you’ll need to arrange.
  4. We’ll spend time at your school and really get to know what you are doing and how successful these activities are. We are used to spending time in schools and enjoy it. We know that staff can feel threatened by someone coming in from outside and that some people are resistant to change. We understand this and have a sensitive approach; ensuring we get all the information we require to help you move forward, but don’t ruffle any feathers in the process.
  5. We will feed back our findings and provide practical advice on how best to move forward; to ensure this isn’t just a paper exercise.
talk to us to see how we can help or read on
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