Understanding your customers is the bedrock of good marketing. It’s the first word in the definition of marketing - “understanding and delivering customers’ needs profitably”.

Before you can communicate well with your parents, or improve how satisfied they are, you’ll need to understand what they think and feel about your school. Unless you have got your own personal ‘pensieve’ like Dumbledore, you’ll need to ask people what they think, feel and remember about your school, rather than just be able to swirl a magic dish for the answers. 

We offer bespoke research, tailored to your individual school's needs and budget. We can help at any stage of the research process:

• designing the research
• undertaking the research for you
• helping analyse the answers
• instigating change

Research shouldn’t just be a stand alone task - it needs to be embedded in your marketing; informing what you are doing now and in the future - it isn’t something to just ‘do’ and ‘file’.

We always look at research from all angles: a bit like a Rubik's cube. You get out what you put in, you need to think strategically in order to get it right and you should have a clear idea of what you want to get out of it when you start.

• Parental satisfaction questionnaires to identify where your school needs to improve or is doing well

• Telephone interviews with parents who choose not to join
• Focus groups with pupil leavers
• Feeder school head interviews to learn what they really think of your school
• Competitor research to identify differences in approaches & opportunities
• Open day visitor surveys
• Newly joined parents - why they chose your school & what they think of your competitors
• Demographic research - who your target parents are and how to get them