WHY?
It doesn’t matter if you’ve already got a large team of marketing professionals at your school, or if someone is just doing it part-time. All schools, at some point, can benefit from some fresh ideas, expert advice or additional support with their marketing.
Educate & Enthuse
“Marketing is too important to be left to the marketing department.”
Marketing is much misunderstood. It’s too often viewed as a ‘bolt-on’ communications activity. Establishing and nurturing a successful marketing department is just one thing to get right. Schools need to develop an understanding and culture of marketing at all levels – from Governors and Trustees, to Heads and senior leaders, along with teaching and non-teaching staff.
I mentor Heads and marketing staff, as well as running INSETS and training sessions.
Keeping you on track
“Marketing is the act of inventing the product.”
Schools are busy places. Day-to-day school life is all consuming. Marketing often can take a back seat to ensure the task in hand is actually completed. And, of course, the pupils always come first. Through my marketing mentoring, I can help you to regularly (weekly, monthly, termly) focus on the bigger marketing objectives, remind you to keep on track and on brand. I’m a Duracell bunny, ‘banging the drum’ to keep you focused.
Fresh eyes
“Don’t stand still but do stand out. When it comes to marketing, playing it safe doesn’t cut it anymore.”
Just because you’ve always done it this way, doesn’t mean it can’t be improved. My fresh pair of (knowledgeable & creative) eyes are for hire.
Kickstarting projects
“The best ideas start as conversations.”
Startled about where to start on your new website, prospectus, campaign or strategy? My objective opinion can help you create the perfect brief.